NBA 2K23 Back of Box Copy & Packaging Design
Packaging design and Back of Box copy are a key marketing touch point for the 2K community. Creators, news outlets and even leakers use these mediums as sources of truth to generate hype for the game trailers to come throughout the usual pre-order time frame of August before launch.
For 2K23, I worked alongside lead designer, Ham Nguyen, to execute an eye-popping design that stands out across a busy retail shelf and doom scrollers on social media, and Kyle Martin, Content Manager for web, to co-write distilled jargon that resonates with the core community and new users that haven’t ever picked up a copy of NBA 2K.