NBA 2K23 MyNBA WITH STAXMONTANA
The MyNBA game mode grants the basketball-obsessed to take the helm of their favorite NBA team as a GM, or as the Commissioner taking over the league.
Even with the game-changing overhaul to the mode that was “10 years in the making for the most diehard simulation hoops fans,” we ran into the problem with, how do we bring to life a heavy menu-based feature that deserves it’s shine?
Understanding Visual Concepts goal to hero a game mode a niche community deemed long forgotten and neglected, I worked alongside Joshua Lander to uncover the insight that content performance is elevated through authentic validation. In this case, the validator would be our colleague, StaxMontana: a beloved YouTube creator with over 1 Million subs who happens to be an internal 2K employee.