NBA 2K23 COVER ART
With the 2K22 cover art being a complete departure for how the brand executes covers, 2K23 was a continuous step in that direction by adhering to the principles with an entirely new approach.
Devin Booker, Diana Taurasi, Sue Bird and Michael Jordan were captured with how they each embody the Answering The Call for this momentous year.
Devin Booker’s smooth and no frills approach to his game that’s equal parts finesse and deadly precision was visualized by the inspiration of the 90s’ ads. This was also a 2K-first in shooting a cover athlete for the first time to allow the team flexibility while shooting for specificity.
Diana Taurasi and Sue Bird’s camaraderie and come and take it demeanor comes to life as the undeniable duo that’s experienced NCAA and Olympic glory together and WNBA championships on their own respective teams. Only their game does the walking
MJ’s greatness can be encapsulated in a multitude of ways, but it’s the emotion and the number 23 that burns in our collective hoops memory. The expressions after every game-winning shot, the tears after achieving greatness; this is an ode to him Answering The Call after cementing himself as an NBA champion.