NBA 2K22 Cover Art
Forgetting every learning and best practice from years of career-defining moments is no easy feat when it comes to the most important video game announcement, the NBA 2K cover art. A pop culture and sports conversation behemoth, the cover has transcended its once niche standing into 2K’s own iteration of Time’s Person of The Year.
Through cross-collaboration, we outlined the art direction for each NBA 2K SKU to visually communicate our message and value propositioning:
Standard Edition broods youthful energy that’s undeniably basketball. It’s our statement to the world that the cover athlete is The Now, The Next and will be the Forever once he or she hangs them up.
Legend Edition is a love letter to the game we grew up obsessing over. We envision each cover as it’s own individual piece of art, with this edition being the zenith of that message. Strip away the logos, and there’s no denying these pieces would double as contemporary works of art fitting for an art dealer’s high priced collection.