THE JORDAN CHALLENGE MODE & INTERVIEWS

The Jordan Challenge returned 12 years later from its inaugural introduction in 2K11 completely revamped and retooled for the new generation to experience the rarified air that is Michael Jordan. With returning users ecstatic for what they (correctly) presumed what was to come for the 2K23 exclusive game mode, we set the stage with three objectives to ignite returning, lapsed and new users to be our voices:

  1. Bring to life the era-defining dominance of MJ with his signature moments through era-specific visuals from the 80s to the 90s

  2. Highlight the teammates, opponents and coaches who witnessed the legend that came to be from their first-hand accounts on the court or from the sidelines

  3. Hone in on the marquee moments that were introduced for the first time outside of the initial 10 that were showcased in 2K11

From there, we developed a digital rollout strategy teasing the unveiling of the Jordan Challenge with interviews that were co-produced alongside Visual Concepts.