Honing in on the insight that our core Gen Z and Gen Alpha demographic don’t care where they socialize as long as they’re with their friends IRL or online, we set the stage by communicating that the most requested feature from the community is now a reality: Crossplay on New Gen consoles.
A feature that removes the proverbial wall to allow friends to see each other on the court regardless of their new gen console affiliation.
The announce spot set the stage for a series of vignettes that served as breadcrumbs of key game mode details for the core community before the full-court press of new updates that came to 2K24.