CORTEZ. SINCE DAY ONE
The re-introduction and homecoming for the shoe that never left. The Nike Cortez is equal parts backyard boogie, high-sock staple and legacy that’s passed down with either big hoops, lipliner or your Sunday’s best Khaki pants with a neck-breaking candy paint job on those four wheels.
A global campaign brought to life by Los Angeles’s concrete and palm tree dreams, this hyperlocal-effort-to-the-world elevated a multifaceted approach with impactful storytelling at the grassroots, community, retail and brand level to introduce the new generation to a Nike staple that’s uniquely LA.