APPLE VISION PRO X NBA 2K
I worked with the Apple hardware, NBA 2K Mobile, and NBA teams to add some hoops flavor into the groundbreaking introduction of Apple’s long awaited foray into the AR/VR wearables frontier with the unveiling of the Apple Vision Pro.
From managing communications with functional leads, including 2K leadership, to providing support for the NBA 2K mobile team in reviewing + selecting assets, this cross-functional effort was made possible by a mighty team coming through in the clutch for a can’t miss opportunity… even if we didn’t know what it was truly for (in typical Apple secrecy fashion).