2K23 LAUNCH PARTY
The culmination of the summer pre-order window leading up to launch is the NBA 2K launch party. From celebs, to the biggest names in music and content creation, this execution brought the celebration of 2K day to the world with a livestream featuring interviews and code drops.
Guests were able to experience the next generation of hoops gaming with console stations, with cultural installations featuring footwear walls, fashion pieces and a decked out barbershop.