2K23 House of Greatness Activation — CHRISTIAN A. PRIETO

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HOUSE OF GREATNESS

With the summer of hoops underway, the House of Greatness capitalized on the world converging into Vegas for NBA Summer League.

The behind-closed-door experience granted exclusive hands-on access to NBA 2K23 for the first time, while providing interactive ambiance for talent to experience the different facets of hoops, culture and gaming.