NBA 2K22 GAMEPLAY TRAILER
With the First-Look Trailer kicking off the pre-order lifecycle of the annual NBA 2K series, the strategy team and creative team fine-tuned the creative direction that balances influence from the core community + groundbreaking tech that highlights the core aspects of what returning users look for, and what new users will be considering when it comes to purchasing
From the groundbreaking dribble control improvements through new animations and capture, to the granular details of players exerting their hustle play with intense defense down to the 50/50 balls, the First-Look trailer excited the global community to pre-order their game via 15% uptick in pre-orders on the first day from the previous year.